It’s not a secret, Makisu has a healthy obsession with sushi… Their founders literally travelled across the globe to find the most flavorful & awesome recipes to put the sunshine into the sushi experience – it’s a hard job, but somebody’s got to do it.
On this project, ncbham worked with the client from the beginning in order not only to create a unique look & feel for the Makisu restaurants, as well as develop their complete brand identity.
The starting point of the reflexion was to blend traditional Japan and modern California. Our team figuratively wrapped up the spaces in an architectural bamboo rolling mat, reminescent of the original rolling mat, the makisu, while fresh colours on the wall, graphics and upholstery reminded the guests of the everlastingly sunny California.
The old and the new, animism and hedonism : the collective and essentialist traits of Japan met the individual and joyful eccentricity of California in a cozy environment where one experiences curiosity and wonder.
Pictures by Jelle Vans